The Nonprofit Video Guide: Create Stories That Inspire Giving

A step-by-step guide to creating videos that move hearts—and open wallets.

Nonprofits don’t just need awareness. They need action. And nothing drives action quite like a powerful, emotional story told through video.

This easy-to-follow worksheet breaks down how to craft compelling fundraising videos that connect with viewers, build trust, and inspire generosity. Whether you're a nonprofit leader, content creator, or fundraising pro, this guide gives you the proven storytelling formula that can help boost donations.

Inside, you'll learn how to:

✔️ Structure a story that grabs attention and drives impact
✔️ Use real people and emotion to build trust and credibility
✔️ Match your message with the right video length and platform
✔️ Optimize your videos for reach, engagement, and action
✔️ Craft strong calls to action that convert viewers into donors
✔️ Track performance and continuously improve your results

These tips aren’t fluff—they’re based on real strategies used by nonprofits to raise more money, reach more people, and tell stories that matter.

Perfect for:
📌 Fundraising teams
📌 Nonprofit marketers
📌 Mission-driven entrepreneurs
📌 Anyone who wants to create scroll-stopping, donation-generating video content